The dulling effect of dead skin cells makes skin look flaky, rough, lifeless. Removing this layer–or exfoliating–reveals the fresher, smoother, brighter skin underneath.

Natural exfoliation is an uneven process that slows with age, season or hormonal shifts. It becomes more erratic when you're stressed and with chronic sun exposure. Gentle, twice daily exfoliation optimizes the turnover of dead skin cells to reveal younger, brighter, livelier skin. Refines texture. And no, a washcloth isn't precise enough to do the job.

Natural exfoliation is an uneven process that slows with age, season or hormonal shifts. It becomes more erratic when you're stressed and with chronic sun exposure. Gentle, twice daily exfoliation optimizes the turnover of dead skin cells to reveal younger, brighter, livelier skin. Refines texture. And no, a washcloth isn't precise enough to do the job.

Fresh, vibrant, luminous skin starts with your custom-fit 3-Step Skin Care System of cleanse, exfoliate, moisturize. Just 3 steps, 3 minutes, twice a day. Then customize with Turnaround formulas to promote optimal exfoliation and reveal your skin's best version of itself.

There are a lot of misperceptions about exfoliation and that's one of the most common. In fact, all skins can benefit from exfoliation; the key is finding the correct strength of exfoliation for your skin type.

If your skin feels irritated, then you may be exfoliating too much. You are probably not exfoliating enough if your skin looks dull and is not absorbing your moisturizer properly.

The skin on the face tends to be more sensitive than the skin on the body–it's thinner and more frequently exposued to the sun. Definitely use a gentle exfoliator on your face. For your body, start with something mild and build up to what feels comfortable.

First, a daily care routine built around exfoliation. Then, with daily and nightly Turnaround renewal formulas. When skin needs more, a Turnaround 5-minute facial promises glowing results.

When you exfoliate, it's crucial not to introduce any irritants–fragrance being the most common culprit. Good to know that Clinique is 100% fragrance free.